CarCostCanada

New Genesis luxury brand will be expanding into Europe this summer

2022 Genesis G80 Electric
Genesis G80 mid-size luxury sedan will be available in all-electric form for 2022.

Genesis, Hyundai Motor’s luxury brand, will go head-to-head with Mercedes-Benz, BMW, Audi and a whole host of competitive premium brands in Europe this summer, beginning with two models, including the G80 mid-size four-door sedan and the GV80 two-row mid-size crossover SUV.

Genesis Motor sold its first car in 2015, but it has now expanded beyond South Korea, the United States and Canada, into China, Russia, the Middle East, and Australia. Once it launches in Europe, the process delayed due to the global health crisis, Genesis plans to grow its brand into additional Asian markets.

2022 Genesis GV80
Genesis’ GV80 will be one of the first models to arrive in Europe this summer.

An upcoming plug-in electric version of the G80 made the mid-range sedan an important choice for the European market.

“The Electrified G80 will be the first all-electric Genesis to arrive in Europe,” states a Genesis Motor Europe press release. “A further two battery electric cars will follow, providing European customers with a choice of three Genesis zero-emission cars within the first year.”

Genesis is targeting a June launch, after which the smaller G70 sport-luxury sedan and GV70 crossover SUV will debut, the latter being an all-new global model.

2022 Genesis G70
Genesis’ G70 will arrive in Europe soon after the G80 and GV80.

Genesis has received mostly positive reviews as well as good luxury market acceptance here in Canada, and has arguably achieved greater prestige perception than some Japanese rivals that have struggled to increase their stakes in the luxury sector since the late ‘80s.

As an example, when Genesis arrived in 2015 its two-car lineup included a full-size luxury sedan dubbed G90, complete with formidable V6 and V8 engines. By comparison, Honda-owned Acura, as well as Nissan-controlled Infiniti, discontinued their full-size luxury sedans after lacklustre sales. The latter marque’s full-size Q45 was actually dropped back in 2006, after which it said goodbye to its mid-size Q70 and extended-wheelbase Q70L in 2019. Acura’s flagship sedan lasted longer, the RLX being discontinued just last year.

2022 Genesis GV70
The compact GV70 SUV will make its global debut as a 2022 model this summer.

The latter brands do fairly well in the compact luxury sedan segment with their TLX (Acura) and Q50 (Infiniti), as does Genesis with its newer G70, the third model added to the lineup. The three cars go up against Lexus’ IS in this class, as well as longstanding favourites, the BMW 3 Series, Mercedes-Benz C-Class, and Audi A4. The latter brands offer sport coupes and convertibles in this category too, and to that end Genesis promises a two-door version of the G70 soon.

In fact, earlier this year the South Korean luxury brand wowed online audiences with the gorgeous X Concept two-door prototype. According to reports, the names GT60, GT70, GT80, and GT90 were trademarked in 2017, so one of these will likely be found on the rear deck lid of the brand’s upcoming coupe, a car we expect will provide good competition to the BMW 4 Series, Mercedes C-Class coupe, Audi A5, Infiniti Q60, Lexus RC, etcetera. Four-door coupes and convertibles will likely be part of Genesis’ GT line too, in all shapes and sizes.

2022 Genesis G90
Genesis joins Mercedes, BMW, Audi and Lexus as one of just a handful of premium players with a full-size flagship luxury sedan, its G90 an impressive yet more affordable additional to the category.

More important to Genesis’ bottom line, the previously noted GV70 compact crossover SUV will soon go up against the BMW X3, Mercedes-Benz GLC, Audi Q5, Lexus NX, Acura’s RDX, Infiniti QX50, and the list goes on.

No one can guess how each European market will take to Hyundai’s luxury brand, but if Genesis can come close to replicating its growth in North American markets, it will be cause for celebration. Sales more than doubled during the first quarter this year when compared to January through March of 2020, whereas year-over-year Q1 deliveries in its home market of South Korea had increased by 165 percent. Genesis was only recently introduced to the Chinese market, so only time will only tell how well it does.

2021 Genesis X Concept
A Genesis sports coupe is apparently in the works, shown here as the X Concept in prototype form.

Genesis sales in Canada increased from 229 units in the first quarter of 2020 to 628 deliveries during the same three months of 2021, which represented growth of 174 percent year-over-year. This improved on the previous quarter’s YoY uptick of 171 percent, although Q4 sales combined for a stellar 935 units, which made for the fledgling brand’s most impressive quarter yet.

Manufacturer incentives usually increase sales, so therefore Genesis Canada is offering zero-percent factory financing and leasing rates on every model in the lineup. On average, CarCostCanada members have been saving $2,666 on the 2021 Genesis G70 and $10,000 off of 2021 G90 models (at the time of writing, member savings were not shown for the G80 and GV80).

2022 Genesis GV80
Genesis interiors should impress European luxury buyers as much as they have elsewhere.

The savings come from otherwise difficult to get dealer invoice pricing, which translates into a big advantage when negotiating on a new vehicle. Make sure to learn how the CarCostCanada system works, and remember to download the free CarCostCanada app from the Apple Store or Google Play Store, so you can have all of this critical information close at hand when you need it most.

Story credits: Trevor Hofmann

Photo credits: Genesis

CarCostCanada

Ford and Hyundai shine at 2021 North American Car, Utility and Truck of the Year awards

2021 Ford F-150
The 2021 Ford F-150 took home the coveted North American Truck of the Year award.

In case you missed it, Ford almost swept the 2021 North American Car, Utility and Truck of the Year (NACTOY) awards, with the industry’s best-selling F-150 claiming 2021 Truck of the Year, and the Mustang Mach-E earning 2021’s Utility of the Year.

The 2021 Car of the Year went to Hyundai’s redesigned Elantra, which might cause pause amongst blue-oval product planners questioning whether or not they might’ve enjoyed a three-way win if the much-lauded European-spec Focus was still offered on our shores.

2021 Hyundai Elantra
Hyundai’s redesigned Elantra earned the 2021 North American Car of the Year award.

Hyundai won the car sector’s second-place prize too, or at least its Genesis luxury brand did. That honour went to the redesigned G80 mid-size luxury sedan, whereas Nissan’s wholly redone Sentra took a respectable third in the yearly awards program.

Hyundai’s Genesis brand once again placed well in the Utility category, pulling in right behind the Mustang Mach-E with its new GV80 mid-size luxury crossover SUV, while the rugged looking Land Rover Defender claimed third.

Finally, the “Desert Rated” Jeep Gladiator Mojave took second in the Truck of the Year segment (the entire Gladiator line won this category in 2020), while the off-road “race replica” Ram 1500 TRX earned a solid third place.

2021 Ford Mach-E
Ford’s Mustang-inspired (and named) Mach-E, deservedly won Utility of the Year, despite the controversy surrounding its name.

Interestingly, the Truck of the Year finalists just mentioned were only significantly upgraded trims of models previously available in 2020, making the category-winning F-150 as the only winner to be completely redesigned.

To learn more about these NACTOY-winning vehicles, be sure to click on the associated link. It will send you to the correct CarCostCanada pricing page, where you can find out about any manufacturer incentives, average member savings (when available), special factory leasing and financing rates (when available), manufacturer rebates (when available), and (always available) dealer invoice pricing that could save you thousands on your next new vehicle purchase. Find out more about how the CarCostCanada system works, and remember to download our free mobile app at the Google Play Store or Apple Store so you can have access to all of this critical info whenever you need it.

Story credits: Trevor Hofmann

Photo credits: Dodge, Ford, Genesis, Hyundai, Jeep, Nissan

CarCostCanada

Genesis shows off photos of upcoming GV80 luxury SUV

2021 Genesis GV80
The new GV80 is Genesis’ first foray into the world of SUVs, and it’s making a pretty good first impression.

If you were wondering how the fledgling Genesis brand would manage to grow while only offering passenger cars, its new GV80 crossover SUV should certainly appeal more to a luxury market mostly focused on sport utilities.

Genesis, Hyundai Motor Group’s luxury brand, just revealed a few photos of the all-new premium crossover this week, and it certainly grabs attention. It sports a larger, stronger updated version of the Korean brand’s new pentagonal grille, shown first in production trim on the brand’s recently redesigned 2020 G90 luxury sedan, plus it incorporates a number of additional styling elements from that full-size four-door, such as horizontal LED Quad Lamp headlights and wraparound tail lamps, not to mention side vents on the front fenders. The initial design was formed from the GV80 Concept launched at the 2017 New York auto show, but we must say it looks nicer in production trim than the prototype.

2021 Genesis GV80
Is it just us, or do you see some Cadillac in the grille design?

“GV80 allows us to expand our definition of Athletic Elegance design language to a new typology, while retaining sublime proportionality and sophistication of form,” said Luc Donckerwolke, Executive Vice President, Chief Design Officer of Hyundai Motor Group.

Genesis gives its design language the name “Athletic Elegance”, and while this descriptor might sound somewhat generic, the luxury crossover’s overall presence certainly isn’t. Its grille pays some tribute to Cadillac, mind you, only missing the American brand’s big crested-wreath shield at centre. Genesis even names the SUV’s most prominent feature the “Crest Grille” and claims it as a “signature Genesis design element,” but to be fair a lot of brands have tried to adapt a five-sided shape for a grille design, including Acura and Honda. No doubt Genesis would rather we focus on its trademark headlamps, and to that end few will likely argue against any of the GV80’s other styling details or its appearance overall.

2021 Genesis GV80
We really like the new Quad Lamp LED headlights.

“The Quad Lamp, our design signature, introduces an unmistakable visual impression completely unique to Genesis,” said Sang Yup Lee, Senior Vice President, Head of Genesis Design. Like other lighting elements throughout the SUV, the headlights feature a “G-Matrix pattern” that was “inspired by beautiful orchids seen when diamonds are illuminated by light,” stated Genesis in a press release, also mentioning that the GV80’s wheel design was similarly inspired.

Anyone who’s sat in one of Genesis’ new models should have been impressed by its materials quality and refinement, so rest assured the GV80 won’t be the exception. The brand states the new SUV “focuses on the beauty of open space, characteristic of the elegant South Korean architectural aesthetic,” and while this claim might be difficult for some to conceptualize, the new SUV does appear to offer up an elegantly minimalist cabin.

2021 Genesis GV80
The GV80’s side styling is quite sporty.

Once again it shares some inspiration from the new 2020 G90’s interior, but its instrument panel is more traditional thanks to an arcing primary gauge cluster hood and a more conventional tablet-style infotainment display fixed to the top of the dash. The horizontal theme continues, however, with slim air vents that span the entire instrument panel, this hovering atop a downward flowing centre stack featuring an attractive climate control touchscreen. The lower console is almost entirely flush with no shift lever at all, Genesis integrating a “jewel-like” rotating gear selector instead, which provides a more upscale, sophisticated appearance, while open-pore hardwoods, rich leathers and what looks to be genuine aluminum trim embellish the surroundings.

The upcoming GV80 rides on fresh new rear-wheel drive underpinnings and will be available in both rear- and all-wheel drivetrains in the U.S. market, but take note the RWD model probably won’t make it to Canada. If the GV80 comes close to performing like other Genesis models, we should be in for a treat as the Korean brand does an excellent job of balancing performance and comfort.

2021 Genesis GV80
The GV80’s interior looks sensational.

The GV80 is a mid-size utility, sized to go up against the Lexus RX, BMW X5, Mercedes-Benz GLE, Audi Q7, and many others including the new Cadillac XT6. It will come standard with five seats from two rows, but unlike some of its competitors it will be available with three rows for a total of seven passengers, while staying true to the “V” in its GV80 designation, which stands for “versatility”, it should be competitive with respect to passenger space and cargo room.

When it goes on sale later this year, it will expand Genesis’ lineup to four, also including the G70 compact sedan, G80 mid-size sedan, and aforementioned G90 full-size sedan. No doubt the new SUV will strengthen the upstart luxury brand’s sales, therefore giving it a more solid financial stance within its global markets.

Story credits: Trevor Hofmann

Photo credits: Genesis