Everyone knows that you can’t depend on a sports car, right? Those familiar with all things Porsche will already know that’s a common misconception, and their belief would’ve been further strengthened when learning about Porsche once again ranking near the top of all premium automotive brands in the current 2020 J.D. Power Vehicle Dependability Study.
It should therefore hardly be a surprise to find out that Porsche also places highly in the customer satisfaction studies, the automaker most recently earning the highest possible position in J.D. Power and Associate’s 2020 Automotive Performance, Execution and Layout (APEAL) Study, an honour it’s managed to achieve for two years in a row.
The APEAL study, which surveys customers that have owned current model year cars for at least 90 days, queries about their ownership experience, including how their vehicles drive.
“I am gratified at how excited our customers are with their new dream cars,” commented President and CEO of Porsche Cars North America, Inc, Klaus Zellmer. “Porsche believes in continuous improvement and winning the top spot again just encourages us to find new ways to delight our drivers.”
To clarify, the 2020 APEAL Study delves into the “emotional attachment and level of excitement” that U.S. owners have for their new car, truck or SUV, and covers 37 attributes in order to come to their conclusions. The study also questions owners about their “sense of comfort and luxury” upon sitting inside, as well as the “power they feel when they step on the gas,” plus more, says Porsche North America in a press release.
The 2020 APEAL index score was measured on a 1,000-point scale, with Porsche earning 881 points resulting in this year’s highest brand average. Comparatively, competitive premium brands averaged 861 points.
In order to be sure of its findings, J.D. Power sampled 87,000 purchasers and lessees of 2020 model vehicles, collecting all of its data between February and May of this year. The study is now in its 25th year.
Story credits: Trevor Hofmann
Photo credits: Porsche